So cool to have the opportunity of working on this one, our Poduction company CurtisMarrs solely produced, directed and made this for McCann central.

My role was to help develop the look and style frames for the commercial inspired by the branding guides and colour guidelines and the very lose script we had.

Chris directed the live shoot at various locations across the u.k while I was in studio thrashing out the style frames. Our team produced a perfect product I think that captures the diverse athletic talent and cultural vibrancy the 2022 Birmingham Commonwealth promises. Keep a look out for various social media cutdowns in the near future.

Link to full TVC?